Story idea:
Bhutan, the tiny Himalayan kingdom between China and India, is perhaps best known for its pristine landscapes, “Gross Happiness Index”, and luxury tourism. But beyond the five-star resorts and $100-a-day sustainable development fees lies a more authentic way to experience the country: staying with a local family through the Bhutan Homestay Initiative.
At “Jam Tshering Homestay”, run by two sisters and a daughter, I immersed myself in daily Bhutanese life. I woke up to the soothing sound of a prayer wheel in the garden, shared traditional meals sitting cross-legged on the floor, and learned to cook local dishes like ema dathsi and hoentay. I also participated in the „Blessed Rainy Day“ holiday, which marks the end of the monsoon season and the beginning of the harvest. Despite limited internet, no shower, and sleeping on a mattress on the floor, the experience offered something far more precious: the warm hospitality of the people for which Bhutan is known.
What is the appeal to a wide general audience?
Homestays like Jam Tshering’s preserve Bhutan’s cultural heritage and provide a meaningful alternative for visitors who want to explore the local culture away from international hotels.
Why is it important to tell this story now?
As post-Covid tourism to Bhutan increases, most people associate Bhutan as a luxury destination. So this piece gives them a different idea when planning a trip to the country.
Why are you the person to tell the story?
During an individual press trip organized by Tourism Bhutan, I curated my own itinerary, and my photographer partner and I were only the second guests of the year at the homestay in September. Only 2% of visitors to Bhutan make it to the Haa Valley in the west of the country on the border with China. So I’ve already been there, and I want to show the readers what they shouldn’t miss if they’re planning a trip to Bhutan.
What publications has your work been featured in?
I’m a freelance journalist + photographer with a focus on food, travel and sustainability, and my work has been published in National Geographic Traveler UK, Condé Nast Traveler, VOGUE, The Guardian, and more.
Sharable element:
I can also provide videos to promote the story on social media. Here’s a reel I shared that beautifully captures the atmosphere of the homestay:
